diff --git a/hugo.yml b/hugo.yml
index 17f8b7b680..a6de700c0c 100644
--- a/hugo.yml
+++ b/hugo.yml
@@ -67,6 +67,9 @@ params:
   icons:                "https://icons.getbootstrap.com/"
   swag:                 "https://cottonbureau.com/people/bootstrap"
 
+  analytics:
+    fathom_site:        "ITUSEYJG"
+
   download:
     source:             "https://github.com/twbs/bootstrap/archive/v5.3.3.zip"
     dist:               "https://github.com/twbs/bootstrap/releases/download/v5.3.3/bootstrap-5.3.3-dist.zip"
diff --git a/site/layouts/partials/analytics.html b/site/layouts/partials/analytics.html
index dc918246d2..7bc14907bb 100644
--- a/site/layouts/partials/analytics.html
+++ b/site/layouts/partials/analytics.html
@@ -1 +1 @@
-<script defer src="https://cdn.usefathom.com/script.js" data-site="ITUSEYJG"></script>
+<script defer src="https://cdn.usefathom.com/script.js" data-site="{{ .Site.Params.analytics.fathom_site }}"></script>