Notifications sent via contact points are built using notification templates. Grafana's default templates are based on the [Go templating system](https://golang.org/pkg/text/template) where some fields are evaluated as text, while others are evaluated as HTML (which can affect escaping).
The default template [default_template.go](https://github.com/grafana/alerting/blob/main/templates/default_template.go) is a useful reference for custom templates.
The following example shows how to use default templates to render an alert message in Slack. The message title contains a count of alerts that are firing or were resolved. The message body lists the alerts and their status.
Some notifiers support alternative methods of changing the look and feel of the resulting notification. For example, Grafana installs the base template for alerting emails to `<grafana-install-dir>/public/emails/ng_alert_notification.html`. You can edit this file to change the appearance of all alerting emails.