`Self-managed` is also used in the context of Cloud vs on-prem and it can
be confusing.
`KRaft` is a cute combination of `Kafka Raft` and it's pronounced like `craft`
(as in `craftsmanship`).
Reviewers: Colin P. McCabe <cmccabe@apache.org>, Jose Sancio <jsancio@gmail.com>, Chia-Ping Tsai <chia7712@gmail.com>, Ron Dagostino <rdagostino@confluent.io>
Ismael Juma