diff --git a/cmd/promtool/main.go b/cmd/promtool/main.go
index e1d275e97e..93527dcdbf 100644
--- a/cmd/promtool/main.go
+++ b/cmd/promtool/main.go
@@ -58,6 +58,7 @@ import (
 	_ "github.com/prometheus/prometheus/plugins" // Register plugins.
 	"github.com/prometheus/prometheus/promql/parser"
 	"github.com/prometheus/prometheus/promql/promqltest"
+	"github.com/prometheus/prometheus/rules"
 	"github.com/prometheus/prometheus/scrape"
 	"github.com/prometheus/prometheus/util/documentcli"
 )
@@ -889,30 +890,30 @@ func compare(a, b compareRuleType) int {
 
 func checkDuplicates(groups []rulefmt.RuleGroup) []compareRuleType {
 	var duplicates []compareRuleType
-	var rules compareRuleTypes
+	var cRules compareRuleTypes
 
 	for _, group := range groups {
 		for _, rule := range group.Rules {
-			rules = append(rules, compareRuleType{
+			cRules = append(cRules, compareRuleType{
 				metric: ruleMetric(rule),
-				label:  labels.FromMap(rule.Labels),
+				label:  rules.FromMaps(group.Labels, rule.Labels),
 			})
 		}
 	}
-	if len(rules) < 2 {
+	if len(cRules) < 2 {
 		return duplicates
 	}
-	sort.Sort(rules)
+	sort.Sort(cRules)
 
-	last := rules[0]
-	for i := 1; i < len(rules); i++ {
-		if compare(last, rules[i]) == 0 {
+	last := cRules[0]
+	for i := 1; i < len(cRules); i++ {
+		if compare(last, cRules[i]) == 0 {
 			// Don't add a duplicated rule multiple times.
 			if len(duplicates) == 0 || compare(last, duplicates[len(duplicates)-1]) != 0 {
-				duplicates = append(duplicates, rules[i])
+				duplicates = append(duplicates, cRules[i])
 			}
 		}
-		last = rules[i]
+		last = cRules[i]
 	}
 
 	return duplicates
diff --git a/docs/configuration/alerting_rules.md b/docs/configuration/alerting_rules.md
index 3c1ec84f0f..4d7c75e495 100644
--- a/docs/configuration/alerting_rules.md
+++ b/docs/configuration/alerting_rules.md
@@ -21,6 +21,8 @@ An example rules file with an alert would be:
 ```yaml
 groups:
 - name: example
+  labels:
+    team: myteam
   rules:
   - alert: HighRequestLatency
     expr: job:request_latency_seconds:mean5m{job="myjob"} > 0.5
diff --git a/docs/configuration/recording_rules.md b/docs/configuration/recording_rules.md
index 9aa226bbc0..9a8e7a70c9 100644
--- a/docs/configuration/recording_rules.md
+++ b/docs/configuration/recording_rules.md
@@ -89,6 +89,11 @@ name: <string>
 # Offset the rule evaluation timestamp of this particular group by the specified duration into the past.
 [ query_offset: <duration> | default = global.rule_query_offset ]
 
+# Labels to add or overwrite before storing the result for its rules.
+# Labels defined in <rule> will override the key if it has a collision.
+labels:
+  [ <labelname>: <labelvalue> ]
+
 rules:
   [ - <rule> ... ]
 ```
diff --git a/model/rulefmt/rulefmt.go b/model/rulefmt/rulefmt.go
index bfb85ce740..ef6ac17fe3 100644
--- a/model/rulefmt/rulefmt.go
+++ b/model/rulefmt/rulefmt.go
@@ -111,6 +111,20 @@ func (g *RuleGroups) Validate(node ruleGroups) (errs []error) {
 			)
 		}
 
+		for k, v := range g.Labels {
+			if !model.LabelName(k).IsValid() || k == model.MetricNameLabel {
+				errs = append(
+					errs, fmt.Errorf("invalid label name: %s", k),
+				)
+			}
+
+			if !model.LabelValue(v).IsValid() {
+				errs = append(
+					errs, fmt.Errorf("invalid label value: %s", v),
+				)
+			}
+		}
+
 		set[g.Name] = struct{}{}
 
 		for i, r := range g.Rules {
@@ -136,11 +150,12 @@ func (g *RuleGroups) Validate(node ruleGroups) (errs []error) {
 
 // RuleGroup is a list of sequentially evaluated recording and alerting rules.
 type RuleGroup struct {
-	Name        string          `yaml:"name"`
-	Interval    model.Duration  `yaml:"interval,omitempty"`
-	QueryOffset *model.Duration `yaml:"query_offset,omitempty"`
-	Limit       int             `yaml:"limit,omitempty"`
-	Rules       []RuleNode      `yaml:"rules"`
+	Name        string            `yaml:"name"`
+	Interval    model.Duration    `yaml:"interval,omitempty"`
+	QueryOffset *model.Duration   `yaml:"query_offset,omitempty"`
+	Limit       int               `yaml:"limit,omitempty"`
+	Rules       []RuleNode        `yaml:"rules"`
+	Labels      map[string]string `yaml:"labels,omitempty"`
 }
 
 // Rule describes an alerting or recording rule.
diff --git a/model/rulefmt/rulefmt_test.go b/model/rulefmt/rulefmt_test.go
index ef5008f4bf..a46fcc8983 100644
--- a/model/rulefmt/rulefmt_test.go
+++ b/model/rulefmt/rulefmt_test.go
@@ -108,6 +108,23 @@ groups:
       severity: "page"
     annotations:
       summary: "Instance {{ $labels.instance }} down"
+`,
+			shouldPass: true,
+		},
+		{
+			ruleString: `
+groups:
+- name: example
+  labels:
+    team: myteam
+  rules:
+  - alert: InstanceDown
+    expr: up == 0
+    for: 5m
+    labels:
+      severity: "page"
+    annotations:
+      summary: "Instance {{ $labels.instance }} down"
 `,
 			shouldPass: true,
 		},
diff --git a/rules/manager.go b/rules/manager.go
index 9e5b33fbc9..3ac14545b5 100644
--- a/rules/manager.go
+++ b/rules/manager.go
@@ -312,13 +312,15 @@ func (m *Manager) LoadGroups(
 					return nil, []error{fmt.Errorf("%s: %w", fn, err)}
 				}
 
+				mLabels := FromMaps(rg.Labels, r.Labels)
+
 				if r.Alert.Value != "" {
 					rules = append(rules, NewAlertingRule(
 						r.Alert.Value,
 						expr,
 						time.Duration(r.For),
 						time.Duration(r.KeepFiringFor),
-						labels.FromMap(r.Labels),
+						mLabels,
 						labels.FromMap(r.Annotations),
 						externalLabels,
 						externalURL,
@@ -330,7 +332,7 @@ func (m *Manager) LoadGroups(
 				rules = append(rules, NewRecordingRule(
 					r.Record.Value,
 					expr,
-					labels.FromMap(r.Labels),
+					mLabels,
 				))
 			}
 
@@ -501,3 +503,16 @@ func (c sequentialRuleEvalController) Allow(_ context.Context, _ *Group, _ Rule)
 }
 
 func (c sequentialRuleEvalController) Done(_ context.Context) {}
+
+// FromMaps returns new sorted Labels from the given maps, overriding each other in order.
+func FromMaps(maps ...map[string]string) labels.Labels {
+	mLables := make(map[string]string)
+
+	for _, m := range maps {
+		for k, v := range m {
+			mLables[k] = v
+		}
+	}
+
+	return labels.FromMap(mLables)
+}
diff --git a/rules/manager_test.go b/rules/manager_test.go
index 51239e6c90..27e992ffa3 100644
--- a/rules/manager_test.go
+++ b/rules/manager_test.go
@@ -853,10 +853,11 @@ type ruleGroupsTest struct {
 
 // ruleGroupTest forms a testing struct for running tests over rules.
 type ruleGroupTest struct {
-	Name     string         `yaml:"name"`
-	Interval model.Duration `yaml:"interval,omitempty"`
-	Limit    int            `yaml:"limit,omitempty"`
-	Rules    []rulefmt.Rule `yaml:"rules"`
+	Name     string            `yaml:"name"`
+	Interval model.Duration    `yaml:"interval,omitempty"`
+	Limit    int               `yaml:"limit,omitempty"`
+	Rules    []rulefmt.Rule    `yaml:"rules"`
+	Labels   map[string]string `yaml:"labels,omitempty"`
 }
 
 func formatRules(r *rulefmt.RuleGroups) ruleGroupsTest {
@@ -879,6 +880,7 @@ func formatRules(r *rulefmt.RuleGroups) ruleGroupsTest {
 			Interval: g.Interval,
 			Limit:    g.Limit,
 			Rules:    rtmp,
+			Labels:   g.Labels,
 		})
 	}
 	return ruleGroupsTest{
@@ -2154,3 +2156,18 @@ func optsFactory(storage storage.Storage, maxInflight, inflightQueries *atomic.I
 		},
 	}
 }
+
+func TestLabels_FromMaps(t *testing.T) {
+	mLabels := FromMaps(
+		map[string]string{"aaa": "101", "bbb": "222"},
+		map[string]string{"aaa": "111", "ccc": "333"},
+	)
+
+	expected := labels.New(
+		labels.Label{Name: "aaa", Value: "111"},
+		labels.Label{Name: "bbb", Value: "222"},
+		labels.Label{Name: "ccc", Value: "333"},
+	)
+
+	require.Equal(t, expected, mLabels, "unexpected labelset")
+}
diff --git a/web/ui/react-app/src/pages/alerts/AlertContents.tsx b/web/ui/react-app/src/pages/alerts/AlertContents.tsx
index a619f69fc6..c5aed9183c 100644
--- a/web/ui/react-app/src/pages/alerts/AlertContents.tsx
+++ b/web/ui/react-app/src/pages/alerts/AlertContents.tsx
@@ -37,6 +37,7 @@ interface RuleGroup {
   file: string;
   rules: Rule[];
   interval: number;
+  labels: Record<string, string>;
 }
 
 const kvSearchRule = new KVSearch<Rule>({
@@ -93,6 +94,7 @@ const AlertsContent: FC<AlertsProps> = ({ groups = [], statsCount }) => {
               name: group.name,
               interval: group.interval,
               rules: ruleFilterList.map((value) => value.original),
+              labels: group.labels,
             });
           }
         }
@@ -114,6 +116,7 @@ const AlertsContent: FC<AlertsProps> = ({ groups = [], statsCount }) => {
         name: group.name,
         interval: group.interval,
         rules: group.rules.filter((value) => filter[value.state]),
+        labels: group.labels,
       };
       if (newGroup.rules.length > 0) {
         result.push(newGroup);
diff --git a/web/ui/react-app/src/pages/rules/RulesContent.tsx b/web/ui/react-app/src/pages/rules/RulesContent.tsx
index 9bb866d47b..cd42a337ff 100644
--- a/web/ui/react-app/src/pages/rules/RulesContent.tsx
+++ b/web/ui/react-app/src/pages/rules/RulesContent.tsx
@@ -17,6 +17,7 @@ interface RuleGroup {
   rules: Rule[];
   evaluationTime: string;
   lastEvaluation: string;
+  labels: Record<string, string>;
 }
 
 export interface RulesMap {
@@ -105,10 +106,10 @@ export const RulesContent: FC<RulesContentProps> = ({ response }) => {
                             <strong>keep_firing_for:</strong> {formatDuration(r.keepFiringFor * 1000)}
                           </div>
                         )}
-                        {r.labels && Object.keys(r.labels).length > 0 && (
+                        {Object.keys(Object.assign({ ...g.labels }, { ...r.labels })).length > 0 && (
                           <div>
                             <strong>labels:</strong>
-                            {Object.entries(r.labels).map(([key, value]) => (
+                            {Object.entries(Object.assign({ ...g.labels }, { ...r.labels })).map(([key, value]) => (
                               <div className="ml-4" key={key}>
                                 {key}: {value}
                               </div>