diff --git a/deps/rabbit/src/rabbit_amqp_session.erl b/deps/rabbit/src/rabbit_amqp_session.erl
index 9f841c2268..caa2024fa1 100644
--- a/deps/rabbit/src/rabbit_amqp_session.erl
+++ b/deps/rabbit/src/rabbit_amqp_session.erl
@@ -2180,9 +2180,9 @@ handle_deliver(ConsumerTag, AckRequired,
                           delivery_tag = {binary, Dtag},
                           message_format = ?UINT(?MESSAGE_FORMAT),
                           settled = SendSettled},
-            Mc1 = mc:convert(mc_amqp, Mc0),
-            Mc2 = mc:set_annotation(redelivered, Redelivered, Mc1),
-            Mc = rabbit_msg_interceptor:intercept_outgoing(Mc2, MsgIcptCtx),
+            Mc1 = rabbit_msg_interceptor:intercept_outgoing(Mc0, MsgIcptCtx),
+            Mc2 = mc:convert(mc_amqp, Mc1),
+            Mc = mc:set_annotation(redelivered, Redelivered, Mc2),
             Sections = mc:protocol_state(Mc),
             validate_message_size(Sections, MaxMessageSize),
             Frames = transfer_frames(Transfer, Sections, MaxFrameSize),
diff --git a/deps/rabbit/src/rabbit_channel.erl b/deps/rabbit/src/rabbit_channel.erl
index 6eb438d2f7..38614fc4de 100644
--- a/deps/rabbit/src/rabbit_channel.erl
+++ b/deps/rabbit/src/rabbit_channel.erl
@@ -2645,8 +2645,8 @@ handle_basic_get(WriterPid, DeliveryTag, NoAck, MessageCount,
     {noreply, record_sent(get, QueueType, DeliveryTag, not(NoAck), Msg0, State)}.
 
 outgoing_content(Mc, MsgIcptCtx) ->
-    Mc1 = mc:convert(mc_amqpl, Mc),
-    Mc2 = rabbit_msg_interceptor:intercept_outgoing(Mc1, MsgIcptCtx),
+    Mc1 = rabbit_msg_interceptor:intercept_outgoing(Mc, MsgIcptCtx),
+    Mc2 = mc:convert(mc_amqpl, Mc1),
     mc:protocol_state(Mc2).
 
 init_tick_timer(State = #ch{tick_timer = undefined}) ->
diff --git a/deps/rabbitmq_mqtt/src/rabbit_mqtt_processor.erl b/deps/rabbitmq_mqtt/src/rabbit_mqtt_processor.erl
index 928217aa33..ac22c9044b 100644
--- a/deps/rabbitmq_mqtt/src/rabbit_mqtt_processor.erl
+++ b/deps/rabbitmq_mqtt/src/rabbit_mqtt_processor.erl
@@ -2073,15 +2073,15 @@ deliver_to_client(Msgs, Ack, State) ->
                         deliver_one_to_client(Msg, Ack, S)
                 end, State, Msgs).
 
-deliver_one_to_client({QNameOrType, QPid, QMsgId, _Redelivered, Mc} = Delivery,
+deliver_one_to_client({QNameOrType, QPid, QMsgId, _Redelivered, Mc0} = Delivery,
                       AckRequired,
                       #state{cfg = #cfg{msg_interceptor_ctx = MsgIcptCtx}} = State0) ->
     SubscriberQoS = case AckRequired of
                         true -> ?QOS_1;
                         false -> ?QOS_0
                     end,
-    McMqtt0 = mc:convert(mc_mqtt, Mc, mc_env()),
-    McMqtt = rabbit_msg_interceptor:intercept_outgoing(McMqtt0, MsgIcptCtx),
+    Mc = rabbit_msg_interceptor:intercept_outgoing(Mc0, MsgIcptCtx),
+    McMqtt = mc:convert(mc_mqtt, Mc, mc_env()),
     MqttMsg = #mqtt_msg{qos = PublisherQos} = mc:protocol_state(McMqtt),
     QoS = effective_qos(PublisherQos, SubscriberQoS),
     {SettleOp, State1} = maybe_publish_to_client(MqttMsg, Delivery, QoS, State0),