diff --git a/deps/rabbit_common/mk/rabbitmq-run.mk b/deps/rabbit_common/mk/rabbitmq-run.mk
index 7e09ae1e05..384caadf03 100644
--- a/deps/rabbit_common/mk/rabbitmq-run.mk
+++ b/deps/rabbit_common/mk/rabbitmq-run.mk
@@ -165,8 +165,15 @@ virgin-node-tmpdir:
 ifdef LEAVE_PLUGINS_DISABLED
 RABBITMQ_ENABLED_PLUGINS ?=
 else
+# When running "make -C deps/plugin run-broker" we only want
+# "plugin" to be enabled. See rabbitmq-components.mk for where
+# this variable comes from.
+ifdef deps_dir_overriden
+RABBITMQ_ENABLED_PLUGINS ?= $(filter-out rabbit,$(PROJECT))
+else
 RABBITMQ_ENABLED_PLUGINS ?= ALL
 endif
+endif
 
 # --------------------------------------------------------------------
 # Run a full RabbitMQ.