diff --git a/rollup.config.js b/rollup.config.js
index 4a24b15d2..562039173 100644
--- a/rollup.config.js
+++ b/rollup.config.js
@@ -70,7 +70,8 @@ if (process.env.NODE_ENV === 'production') {
 module.exports = packageConfigs
 
 function createConfig(output, plugins = []) {
-  const isProductionBuild = /\.prod\.js$/.test(output.file)
+  const isProductionBuild =
+    process.env.__DEV__ === 'false' || /\.prod\.js$/.test(output.file)
   const isGlobalBuild = /\.global(\.prod)?\.js$/.test(output.file)
   const isBunlderESMBuild = /\.esm\.js$/.test(output.file)
   const isBrowserESMBuild = /esm-browser(\.prod)?\.js$/.test(output.file)
diff --git a/scripts/dev.js b/scripts/dev.js
index d50168daa..f266697d6 100644
--- a/scripts/dev.js
+++ b/scripts/dev.js
@@ -10,6 +10,9 @@ yarn dev dom
 
 # specify the format to output
 yarn dev core --formats cjs
+
+# Can also drop all __DEV__ blocks with:
+__DEV__=false yarn dev
 ```
 */