Changing readme voice to align with comm direction

I had received some excellent anonymous feedback that had much to say about some pieces of our readme in the contributing section. I think we need "approachability to start from zero". Some of these simple wording changes I believe will make a huge difference.

README.md

@@ -241,20 +241,51 @@ friendly** by using hashes.
 
 <h2 align="center">Contributing</h2>
 
-Most of the time, if webpack is not working correctly for you it is a simple configuration issue.
+**We want contributing to webpack to be fun, enjoyable, and educational for anyone, and everyone.** We have a [vibrant ecosystem](https://medium.com/webpack/contributors-guide/home) that spans beyond this single repo. We welcome you to check out any of the repositories in [this](http://github.com/webpack) organization or [webpack-contrib](http://github.com/webpack-contrib) which houses all of our loaders and plugins.
 
-If you are still having difficulty after looking over your configuration carefully, please post
-a question to [StackOverflow with the webpack tag](https://stackoverflow.com/tags/webpack). Questions
-that include your webpack.config.js and relevant files are more likely to receive responses.
+Contributions go far beyond pull requests and commits. Although we love giving you the opportunity to put your stamp on webpack, we also are thrilled to recieve a variety of other contributions including:
 
-If you have discovered a bug or have a feature suggestion, feel free to create an issue on Github.
+* [Documentation](https://github.com/webpack/webpack.js.org) updates, enhancements, designs, or bugfixes
 
-If you create a loader or plugin, please consider open sourcing it, putting it
-on npm and following the `x-loader`, `x-webpack-plugin` convention.
+* Spelling or grammar fixes
 
-You are also welcome to correct any spelling mistakes or any language issues.
+* README.md corrections or redesigns
 
-If you want to discuss something or just need help, [here is our Gitter room](https://gitter.im/webpack/webpack).
+* Adding unit, or functional tests
+
+* Triaging GitHub issues (especially helping find out if an issue still persists or is reproducible)
+
+* [Searching #webpack on twitter](https://twitter.com/search?q=webpack) and helping someone else who needs help
+
+* Teaching others how to contribute to one of the many webpack repo's!
+
+* Blogging, speaking about, or creating tutorials about one of webpack's many features. 
+
+* Helping others in our webpack [gitter channel](https://gitter.im/webpack/webpack).
+
+If you are worried or don't know where to start, you can **always** reach out to [Sean Larkin (@TheLarkInn) on Twitter](https://twitter.com/thelarkinn) or simply submit an issue and a maintainer can help give you guidance! 
+
+We have also started a series on our [Medium Publication](https://medium.com/webpack) called [The Contributors Guide to webpack](https://medium.com/webpack/contributors-guide/home). We welcome you to read it and post any questions or responses if you still need help. 
+
+_Looking to speak about webpack?_ We'd **love** to review your talk abstract/CFP! You can email it to webpack [at] opencollective [dot] com and we can give pointers or tips!!! 
+
+<h3 align="center">Creating your own plugins and loaders</h3>
+If you create a loader or plugin, we would <3 for you to open source it, and put it on npm. We follow the `x-loader`, `x-webpack-plugin` naming convention.
+
+<h2 align="center">Support</h2>
+
+We consider webpack to be a low-level tool that is used by not only individuals but also layered beneath lots of other awesome tools. Because of this, we know that sometimes webpack is not the _easiest_ to configure, and we constantly are working on finding ways to improve this!!!
+
+If your just getting started, take a look at [our new docs and concepts page](webpack.js.org/concepts). This has a high level overview that is great for beginners!! 
+
+If you want to discuss something or just need help, [here is our Gitter room](https://gitter.im/webpack/webpack) where there are always individuals looking to help out! 
+
+If you are still having difficulty, we would love for you to post
+a question to [StackOverflow with the webpack tag](https://stackoverflow.com/tags/webpack). It is much easier to answer questions that include your webpack.config.js and relevant files! So if you can provide them, we'd be extremely grateful (and more likely to help you find the answer!)
+
+If you are twitter savvy you can tweet #webpack with your question and someone should be able to reach out and help also.
+
+If you have discovered a 🐜 or have a feature suggestion, feel free to create an issue on Github.
 
 ### License